Convenience And Ease Offered By Online Grocery Shopping To Drive The Market Growth
Online grocery shopping has potentially decreased the tiresomeness of grocery selection by removing sprees to physical stores. It ideally enabled customers to shop much more rapidly by occasion or for directed fill-in trips, specifically when a tour to the grocery shop is most difficult.
The advent of online shopping has changed the way we shop most of our things right from our grocery to other several items. The budding startups together with the increasing digit of Generation Z and millennials inclining toward online shopping has boosted the growth of the online grocery and food delivery market.
Online grocery encompasses a broad range of products such as cereals, bakery & dairy products, fruits, and vegetables. Vendors in this market provide services such as tap & collect alternative and subscription to simplify the consumers’ experience of online grocery shopping further driving the market growth.
Technology is the vital spark of each market and with digital expectations of modern users, coupled with fierce competition in the industry, innovative and ingenious use of technology is likely to drive the growth of the market. There has been a great rise in the number of millennial shoppers in the recent years and they usually make use of digital tools with respect to the linked enthusiasm for the ease with technology.
Huge numbers of individuals are choosing online grocery shopping owing to the elevated convenience, a range of products, the increasing alertness about online shopping and delivery in a specified duration. Several key players such as Google, Amazon, Wal-Mart, and others across the world have been promoting and offering the ability of same-day delivery service that has fueled the growth of the market.
In the recent few years, a tremendous growth has been witnessed by the market. Also, there have been several acquisitions and mergers and new players in the market bringing up ways to expand the market. In addition, variations in user’s eating habits, demographic factors coupled with a busy schedule, the convenience of the labor force, and innovation in information technology have generated opportunity and demand for online food delivery industry globally.
The rise in smartphone users, personal expendable income, urban population, and mobile retail e-commerce sales has also aided the market in producing high revenue. The market competition is mostly based on the convenience and price of service.