Nissan targeting to acquire 5% of share in India to create great hustle in the global automobile market
The automobile sector is presently witnessing mix reaction around the globe. As some of the market players are either engaged in the development of autonomous car or electric vehicle. But their roll out still has loads of time. Before that, the projection of key players is expected to create some significant chaos in the sector.
The Japan-based carmaker, Nissan, is in a plan to grab a five percent share of the Indian market. The company is targeting to sell approx. 250, 000 units out of 5 Million vehicles by 2020 in India.
Executive Vice President of Global Marketing and Sales, Zero-Emission Vehicles and Battery Business, MC Japan/A&O, Daniele Schillaci said, “We anticipate a superior market share with both Datsun and Nissan. In the preceding years, you will witness an enhancement in volumes and brand positioning, through which we anticipate to grab 5% share of 5 Million units.”
Nissan is also working on the development of electric vehicles for diverse markets. It is functioning with Indian local team to bring electrification strategy into practicality. “We see some great prospects in the Indian car market,” said Schillaci.
He also stated that we are expecting the moment by 2025 when the cost of the EV will be equal to internal combustion engine powered vehicles. We are scaling up the electrification strategy by capturing one by one market. So it won’t be same for Indonesia, China, and the Philippines.
The opportunity of the electric vehicle is vast and it is likely to start to show its colors. It market progress will also be dependent on which vehicle comes first. However, looking at the current inclination of consumer’s mid-segment vehicle is expected to fetch more sales.
Nissan on such grounds has revealed fully-electric crossover Nissan IMX, which offers fully autonomous functioning and has a traveling range of more than 600 Kilometers per charge at Tokyo Motor Show.
Hence, considering the affordability factor, the electric automobiles that are made for Indian markets at present are bit expensive, but in coming future it is expected to get control. On the other hand, government rolling out various subsidies to promote green fuel initiative has also augmented the growth rate of the electric car market.