Reliance Jio’s new tariff plan to help Indian telecom market
Reliance Jio is currently the hot topic of the town. The company has been in the news ever since it started owing to its cheap plans and free voice calls. The plans’ pros and cons for the company is currently what the officials are looking into.
The demand for an affordable and larger size of data among the people has resulted in the Jio plans booming up in the country. The company’s growth has benefited the Indian telecom market to a great extent. Recently, the breaching of the customer data has affected the company’s working. People are in jeopardy after looking at the leniency in the data storage. However, the company aims to tighten its security and come up with better measures for its customers.
The new tariff plan introduced by the company is expected to improve the profitability in the telecom sector. Though the aggressive entry of the company has baffled the telecom sector, it still hopes for better growth from the organization. In order to help the Indian telecom sector grow, the firm has planned to increase as well as make slight changes in the average revenue per user (ARPU) and help improve the profits. The customers have nothing to worry about as the new tariff plans and the push in the ARPU is amended keeping the customers and the industry’s competitive nature in the market. Earlier, the free services had impacted the Indian telecom market badly, but now the organization plans to uplift the profit rate in the coming months.
The 1 GB free data per day at Rs 309 with 84 days validity had resulted in an ARPU of Rs 96 and Rs 399 data plan results in an ARPU of Rs 124, which is not so good for the telecom sector. Hence, the company plans to make its free plans healthy for the telecom sector and its customers. For now, the company doesn’t plan to increase its ARPU drastically but just a little high so as to prevail the telecom sector.
Though competition among the various well-known firms such as Airtel, Vodafone, and Idea still remains high, it plans to ease the pressure of ARPU built on the telecom industry.