Rising expenditure on R&D to uplift the probiotics market
Probiotics are live microbial food components that offer the consumer several health advantages by enhancing the intestinal microbial balance. They are utilized for treating several diseases such as those associated with bowel function, gastrointestinal tracts, digestion, intestines, and can function as a buffer against outer pathogens, for instance, as in the case of food poisoning. All these intrinsic advantages along with the increasing alertness about health maintenance are anticipated to drive the growth of probiotics market.
They have several applications in different domains such as dietary supplements, animal probiotics, and food & beverages. Furthermore, the rising inclination toward dietary supplements as a functional food for enhancing the overall health has boosted during last few years, which, in turn, is projected to drive the growth of the market. The other factors influencing the growth of the market include the rising standard of living and increasing expendable income. Owing to the effectiveness of these products to cure animal diseases has resulted in product penetration in the animal husbandry industry further complementing the growth of the market.
Few factors contributing to the growth of probiotics market are detailed below.
Rising health concerns
At present, most of the people suffer from digestive problems, obesity problems, vaginal infection, gastrointestinal infections, and others. Taking this into consideration, the major market players are making constant efforts to develop probiotic products that can aid them to treat such sort of diseases. Even though the impact of increasing health concern is modest, its effect is projected to rise in the coming period.
Low awareness among consumers
At present, there is less alertness about probiotics products among the consumers; however, numerous publications, conferences by International Food Information Council, and functional food fact sheets are anticipated to generate awareness about their advantages.
Rising expenditure on R&D
Nowadays, businesses are trying to establish their own R&D centers to fulfill the requirements of the industry and hence continue to be competitive. In the future, high expenditure in R&D activities is expected to enhance the probiotic products’ quality.
On the other hand, the requirement for efficient packaging and standardized labeling parameters due to its fragile nature are the regular concerns faced by the industry participants.