Rising use of eyewear as a fashion product to drive its Market Growth
Eyewear is whatever thing that one wears to correct the sight or to guard the eyes. It can be of different sorts based on the size, frame, material, and quality. The eyewear demand is rising across the world. Individuals are becoming more conscious and have understood the significance of regular eye examination/check-up. Consequently, order for corrective eyewear, such as spectacles and contact lenses is mounting, which, in turn, is driving the eyewear market globally.
In the market, the newest trend achieving impetus is the use of eyewear as a fashion product. The designers and manufacturers of eyewear are progressively concentrating on the development of sunglasses and eyeglasses in new shape, styles, colors, structural orientation, and sizes. With the constant ad-libbing of product development and novelty, users have alternatives to select products based on the occasion, such as casual wear, beachwear, party wear, and office wear. Immense popularity is gained by prescription sunglasses with several customers keeping 2 glass pairs for daily use, 1 pair as a prescription sunglass and another as a regular prescription eyeglass.
In addition, one of the major factors contributing to the growth of the market is the product differentiation and innovation through technological and functional advances. Technological and Product innovation, the consequence of constant research and development in the industry, aids the companies to extend their product portfolio. To bring in multiple groups in terms of style and functionality of eyewear that ensemble particular requirements and functions, merchants are investing greatly in research projects. At the moment, lenses are being designed with enhanced optical designs, improved coatings, and materials to provide better comfort.
On the other hand, the existence of the counterfeit products in the market acts as a major factor restricting the growth of the market. The counterfeiting of contact lens solutions and eyewear is a worldwide obstruction, with the eyewear market being similarly hampered. Contact lenses and Sunglasses are products that are most impacted by the false products. Forging of style, brands, and design of eyewear is anticipated to experience a rush forward in the market in the near future.