Rising use of WhatsApp to boost the global smartphone application market
As per the recent study conducted globally, it has been found that the video calling feature of WhatsApp has been used most often in India than any other company. The app has been in talks due to its latest feature of pinning and unpinning at the most 3 chats at the top. All this indicates to only one factor—the rising use of WhatsApp. As of now, the app has almost about 200 Million active users monthly in India alone. This has not only boosted the smartphone application market not only in India but also all over the globe.
Let us have a look at the other features that impact the global smartphone application market. The use of smartphones has been increasing drastically over the past few years. People are getting more and more addicted to the smartphones. This addiction of people regarding the smartphone is main reason that is fueling the global smartphone application market. Recently, there has been a consistent drop in the prices of the Internet data pack and tariff calls. For instance, the new offer by Reliance Jio named as ‘Dhan Dhana Dhan’ allows the users to use Internet for 3 months for a sum of Rs 303 only. This reduction in the cost of Internet data plans is also one of the major reasons that can be held accountable for the growth of the global smartphone application market.
On the other hand, there are some reasons that restrain the growth of the global smartphone application market. Most of the apps, in today’s world, are associated with a cost. Also the trial version of these apps does not have all the features that are needed by the users. This factor that includes association of cost with the app is one of the reasons that hamper the global smartphone application market. Also, the constant popping up of ads in most of the apps irritates the users to a great extent. This is one of the important factors that hinder the growth of the global smartphone application market.
In short, the global smartphone application market has its own set of advantages and disadvantages.